It's nice to meet you!

Hi, I'm Samantha, a lover of all things beverage. I've been marketing wine and spirits successfully for over a decade in both the trade and consumer spaces. A review of my resume will tell you that I've piloted digital strategies for multiple wineries that included social media planning, influencer marketing, paid media spending, website management, and email marketing campaigns. I've built and managed national and regional 360-degree marketing programs with refreshed POS, trade and consumer engagements, and cross-merchandise opportunities to drive in-store sales. I've played an integral role in new product development and their go-to-market strategies. I've even dipped my toe in public relations, being a creative director at multiple photoshoots, packaging development, and video editing. A Jane of all trades, you could say. 

​

For a long time, I've conformed to industry marketing standards that targeted affluent, older wine drinkers, mostly of European descent. Now, as a member of the millennial generation, I'm embracing my mixed Chinese-Caucasian heritage and Hawaii upbringing to disrupt the wine industry and make wine accessible to all genders, ethnicities, sexual orientations, socio-economic statuses, and generations.