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Brand Management.
I'm a strategic & creative brand champion who's passionate about measuring what matters and using data to inform strategies, results-driven. I have developed & executed both national and regional 360-degree marketing programs that included consumer sweepstakes, themed point-of-sale, and mobile geotargeted advertising that drove consumers to store and increased brand sales. I understand how important consistent messaging is across both trade and consumer marketing touchpoints and I pride myself in knowing how to bring those two channels together to increase brand awareness and overall brand sales. I'm also an analytical storyteller and can create compelling brand sales presentations driven by market data and consumer insights, always keeping the bigger picture in mind.​
Portfolio.
Cinco de Mayo National Programming
Developed & executed a 360-degree national marketing program for Cinco de Mayo that included regional taco truck consumer sweepstakes, themed point-of-sale, and mobile geo-targeted advertising that drove consumers to the store, and increased brand sales.
Social Media Advertising & Influencer Marketing
Created and executed paid social media advertising linked to our Business Locator tool to drive in-store sales at retail. Platforms included Instagram and Pinterest.
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Worked with micro- and macro-influencers in key regions to drive consumers to purchase Flybird from retail partners.
Flow Point-of-Sale Development
Developed flow POS for wine brands from a consumer perspective that were outside of the box. POS include case cards, case tuckers, neckers, shelf talkers, shelf strips, and coupons. Here are a couple of my faves!
Wholesale E-Commerce Advertising
Launched & optimized our Instacart advertising strategy to drive sales for our retail partners on the Instacart website, increasing total Instacart sales for the Flybird brand by 63% YOY.
Developed Compelling Brand Presentations
Worked closely with the Sales Team to develop quarterly brand decks for sales based on our focus brands for that period. Decks included category and commerical opportunities and available POS. Please reach out to me for samples.
New Product Development
I led packaging development for new products and brand refreshes, collaborating with cross-functional teams to drive timelines and budgets. I am also a member of the new product tasting panel, and developed launch decks and go-to-market strategies.
Additional skills a Brand Manager should have.
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I developed and managed the annual marketing budget against brand P&Ls, tracking brand performance and adjusting as needed.
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Led all marketing project timelines and marketing team workflow via Basecamp, ensuring priorities were established and clearly communicated with the design team.
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Managed agency relationships, ensuring campaigns were executed in a timely manner and our KPIs were met.