Digital Strategy.
Digital marketing is a trendy, fast-paced, and constantly changing environment. This is where I thrive. I'm a strategic marketing leader who's passionate about using data to inform and optimize digital strategy. ​I've audited and updated websites based on the goals of that business, and have led social media content strategy and advertising to increase website traffic and lead generation. I'm a big believer in having a comprehensive digital strategy and an always-on approach that allows for continued learning and optimization opportunities. I'm an experienced copywriter for websites, social media, email marketing, and blogs with consideration for brand tone and messaging, along with content creation and strategy. As a digital marketer, I stay up-to-date on industry trends and optimize them for different clients based on their yearly goals.
Portfolio.

Influencer Marketing & Digital Advertising
Worked with influencers to maximize exposure and awareness of brands, and to drive them to purchase in-store. Led the digital strategy of Flybird Cocktails that increased website traffic visitors by 200%.

Content Creation
Developed, managed, and executed an editorial content calendar with consideration for brand tone & messaging guidelines on social media, in email, and on website(s), including trending vidoes & audio.

Comprehensive Digital Strategies for Growth
Used lifecycle marketing to increase direct-to-consumer e-commerce sales by over 100% for one of my clients, including paid social media advertsing, paid search advertising, blogs, SEO, email marketing, SMS marketing, and referral programs.

Timely Email Marketing Campaigns
For Earth Day, we leveraged our mailing list and hosted a sale that supported the Oregon Department of Fish & Wildlife Conservation Program - for every bottle sold, we'd donate $5 to that program. In 24 hours, that sale generated over $7,000 in retail sales.

Website Audits & Updates that Increase UX
From the user's experience, I've audited, managed, and developed copy for the Flybird Cocktails, Plungerhead, Steelbird Custom Wine Production, and Don Sebastiani & Sons websites.

Innovative Lead Gen Strategies
Some of the best ways to generate new leads are through mailing list pop-up's on your website, running digital ads with the goal of lead generation (on social media and with influencers), and to develop a referral program for your most loyal customers.
Additional skills a Digital Marketer should have.
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I developed and managed the annual marketing budget against brand P&Ls, tracking brand performance and adjusting as needed.
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Led all marketing project timelines and marketing team workflow via Basecamp, ensuring priorities were established and clearly communicated with the design team.
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I generated monthly reports that contextually demonstrated results for clients.